DONATIONS: 80% INCREASE
Donations for animal adoptions and private behind the scenes visits with zookeepers were a popular campaign for Philadelphia Zoo. Because the behind the scenes animal visits were already selling out prior to Pivvit, it was not possible for the Pivvit implementation to grow the volume of behind the scenes visits. However, Philadelphia Zoo did see an increase in sales for the most expensive category of animal visits after moving to Pivvit. Sales of the highest-category animal visits increased by 80% in the first six months with Pivvit, compared to the year before.